Handicraft Association is an organization that provides marketing support to Indian artisans in the global market for preserving the art and craft of India. The company has partnered with fair trade importers for selling its wide range of handicrafts products worldwide. Its product offerings include lifestyle accessories, home décor, office stationery, corporate gifts, and toys and games. These products are generally manufactured using wood, textile, and ceramic that reflect the authentic design, style, and colors of the rich Indian heritage. Along with this, it is further involved in regular capacity building and training workshops for improving the skills of artisan communities.